At a recent seminar for teaching professionals, Grande Dunes Golf Performance Center‘s Director of Instruction and Club Fitting, Dale Ketola, discussed ways in which good golf teaching professionals can become more successful in his or her chosen field.
“You have to build a relationship with the student, ask questions, find out why he or she wants to improve and make a plan showing how it’s going to happen,” said Ketola. “And, have the golfer bring a notebook to write down lessons so he or she can refer to the lesson on the driving range or at home.
Make it easy for students to learn and want to continue their relationship with you,” advised Ketola.
Dale also offered business tips such as how a teaching professional can better understand a student’s learning curve, how to overcome barriers, when and how to use video during instruction, and how to determine whether or not a student needs new clubs or a swing adjustment.
The most compelling part of the seminar examined common mistakes made by instructors when trying to start a business and how to look at a business in a completely different way.
Dale suggested that advertising methods should focus more on the “why” and not the “what”, drawing inspiration from Ted Talk speaker, Simon Sinek, about how great leaders inspire action.
Following the model of the “golden circle” and starting with “why” your business exists, then following with “how” your business fulfills its core belief and then finally discussing “what” your business does, can help teaching professionals to gain a following.
People don’t necessarily buy what you do – they buy your passion and will align themselves with your core values…powerful stuff!
Dale will be holding another teaching seminar for professional instructors – future dates are being arranged. If you would like Dale to speak at your next business conference, contact him through this grandedunesgolfperformance.com website.